What's in a book? Those who visit New York City beginning February 11 will be privy to insights from Frank Romano, chairman of the School of Printing at the Rochester Institute of Technology. One of the industry's most respected experts, Romano will specially address BookTech 2002.
The keynote speaker is author of many magazines, books and articles. Using his decades of experience in the evolving print world, he will draw upon the case of Random House versus Rosetta Books, in which Judge Sydney H. Stein challenged: "Show me why an e-book is a book." As the ensuing debate resulted in a ruling that essentially defined the e-book as a new, credible medium of communications, Romano will consider the many ramifications of the trial's hotly anticipated outcome, such as: What happens when sophisticated software converts the e-text to spoken word by the cadence of, for example, Anthony Hopkins? Will this be analogous to the Kurzweil OCRs of the 1970s that scanned printed books into words and then "spoke" them to the blind with a voice synthesizer? What happens when the e-book reader becomes a portable, wireless TV, as well? Or what happens when a generation of children watches more than reads? Romano will offer his well-researched thoughts on these issues and more—but only at BookTech 2002.
Additionally, visitors will learn valuable secrets about how to manage content, enhance design and maximizing manufacturing workflow—lessons that can be applied well beyond even the realm of book production into the much more diverse publishing market. BookTech 2002 is designed for: publishers, designers, instructors, prepress and production managers, marketing managers and upper-level management.
Notable speakers are as diverse as the target audience and will include Director of e-books at Adobe, James Alexander and Danny O. Snow, author and publisher of U-Publish.com, not to mention Dave Dunn, the "Book Doctor" and Ed McCoyd, director of digital policy for the Association of American Publishers (whose Q & A is featured this month at www.printmediamag.com).