BookTech Expo Registration Jumps More Than 30%
Celebrating its ninth year, the 2005 BookTech Conference and Expo, held at the Hilton New York, March 7-9, opened on a spring-like day that might have seen people heading to the Bronx for the Yankees home opener were it actually spring. Although the balmy 60-degree day didn't last, the cold winds and snow that swept through Manhattan on the conference's second day weren't enough to keep book publishers from coming to see the latest offerings in production and workflow tools. Registration to the Expo was up more than 30 percent over 2004.
A New Setup
The Conference and Expo started with a new twist. Day one, which in past years featured the keynote and the opening of the exhibit floor, was set-up day for expo exhibitors this year, while conference attendees were treated to a morning publishers' workshop on negotiating print contracts, and an afternoon track conducted by IDEAlliance, a nonprofit membership organization dedicated to advancing user-driven, cross-industry technology solutions for the publishing industry, that focused on how standards and best practices simplify an end-to-end supply chain in the publishing environment.
"We're happy to have a partnership with IDEAlliance to develop content on standards and best practices in the industry," says Mark Hertzog, publisher of BookTech Magazine. "[IDEAlliance] discussed standards in the industry that were of interest to magazine publishers, books publishers and ad agencies."
The doors to the expo floor opened on Tuesday morning, where 118 exhibitors displayed a panoply of tools and resources ranging from color-management solutions, cover-board materials and book-publishing components. Printers were also on hand, offering full-service programs; paper companies offered leading-edge paper products; and others offered a range of publishing-related solutions. Interest piqued that first morning and held steady through the rest of the show.
"We're having a great show," said Joe Dunham, an account manager with LBS, a Des Moines, Iowa-based manufacturer and converter of binding materials. "We had more visitors in the first four hours [of the show] than we had all of last year."