BookTech Expo Registration Jumps More Than 30%
Allen said, however, that National Geographic expects its use of digital images to increase to 30 percent or even 35 percent by the end of this year. With the publication of the March issue, Allen stepped down as the magazine's editor in chief, and will devote his "free time" to other projects such as a vacation—something he hasn't taken in 10 years—and to writing a book.
New Technologies Abound
Among some of the new technologies showcased at the show was a technology for printing on plastic substrates. Visual Systems Inc. (VSI), a Milwaukee-based manufacturer of book components, developed BaseOne, a print technology that applies ink to the underside of a clear plastic substrate, eliminating the two-step process of printing on paper and then adding a laminate.
"We've created a process that will change the way book covers and jackets are produced," said Jeff Hengsbach, vice president of VSI. "BaseOne not only eliminates a step, but it also offers more durable book covers with more design options. Velázquez press, a reference publisher in El Monte, Calif., adopted the technology for a Spanish-English dictionary the company publishes.
"BaseOne really fits our need for our project," says Arthur Chou, publisher of Velázquez Press. The reference book with a plastic cover is expected to hit bookshelves this spring.
Among the many workflow solutions on display, Savvis Communications launched Wam!Net Content Submission Portal, a service that offers companies a simple and secure way of receiving editorial content and photographic images through a single, customer-branded, Web-based submission portal. Publishers that receive their data through multiple sources, such as CD, e-mail and file transfer protocol, can streamline the process and receive that same information from one source through a portal customized for each publisher's need.
"Publishers spend too much time gathering digital images from multiple sources, which [then] need to be sorted and organized," said Melissa Fox, director of marketing with Savvis Communications. "Typically this content has no information or metadata associated with it, making the review process even more challenging. With our Content Submission Portal, digital images are submitted with identifying metadata to one location where [the images are] reviewed, organized and distributed."