BoSacks: The Profit Prophet: Time to Go Hunting
The final myth in need of some fresh air is the idea that print is dying. This rumor comes mostly from disenfranchised ink-on-paper publishers and reporters. They mistake a change in dominance for death. A historic example might be Rome. It ruled half the world and was the dominant government for a thousand years. Today, Rome is still here and still vibrant, but it is no longer the overlord of the area it once ruled. The same can now be said of radio, TV and newspapers. Loss of dominance is not equivalent to death—it just feels that way.
What is happening is a mythological transformation, like a caterpillar to a butterfly. The beast is no longer earthbound and can travel any which way its whims, desires or needs move it.
If just 20 years ago you prophesized that we would have the ability to read, in part or in full, any passage from any book, magazine, newspaper, blog, encyclopedia or you-name-it that exists, at any time, as well as the unique ability to pursue not only the topic we are reading, but any other related topic just by clicking on hyperlinks, you would have been deemed a madman.
My expectation is that future generations will think in 3-D. Linear thinking and linear reading may be responsible for slowing our forward progress. I think the next generation of readers will have a “whatever-device,” which will be a relatively inexpensive product, and they will use their 3-D thinking to leap ahead into possibilities we have yet to explore or understand. How could we, with our two-dimensional upbringings, possibly understand 3-D logic?
Bob Sacks (aka BoSacks) is a printing/publishing industry consultant and president of The Precision Media Group (BoSacks.com). He is also the co-founder of the research company mediaIDEAS (MediaIdeas.net), and publisher and editor of a daily international e-newsletter, Heard on the Web. Sacks has held posts as director of manufacturing and distribution, senior sales manager (paper), chief of operations, pressman, circulator, and almost every other job this industry has to offer.