BoSacks: No B.S.: Your Place in the Media Wars
The idea that our industry is in any way diminishing is ridiculous. Changing, yes. Morphing, yes. Diminishment of the publishing industry is not going to happen. As the list above demonstrates, some titles will do well and some will not. McCall’s went from 4,000,000 to nothing at clearly uncontrollable speeds, and the giant Newsasaurus Rex, Newsweek, became an extinct print product right before our eyes. And yet Game Informer magazine went from a six-page handout to the third largest print magazine on the ABC 100 list. In fact, if you add it all up, the top 20 magazines account for 126,704,551 monthly printed magazines. I find that a pretty exciting number.
If you pay attention to your career and the industry trends around you, the possibilities are endless. You might have to retrain or reorient yourself from time to time, but the reading industry is going to be stronger than ever before. We have more substrates than ever in which to distribute our well-crafted work, make a fair profit and extend our brands to the globe.
Keeping in mind the ideas presented above, here is my end-of-the-year advice, along with tips for perpetuating a career with serious longevity.
The most important thing to remember is that knowledge is power and industry knowledge is employment power. If you can speak knowledgeably of the entire publication process, you are a more desirable candidate for the job you have or, perhaps even more importantly, the job you want to have. Understanding what the other departments actually do is of vital importance. Inter-departmental communication and knowledge facilitates the teamwork of successful and efficient organizations.
You must network and join professional organizations as if your job depends upon it. Because it does. If your company won’t pay for it, pay for it yourself. Your current job is only a part of your career. A good professional group has the collective intelligence of the entire industry, which is a tremendous resource. If you have a question or stumble upon an unfamiliar situation, someone in that group knows the answer. If you ever get that pink slip, they know where the new jobs are. Professional organizations are important on many levels, not the least of which is exposure to your contemporaries and possibly your next boss.