BPA Completes First Audit of Audio Ads
In a first for the global auditor of media, BPA Worldwide verified the delivery of more than 185 million short audio ads to Web sites that requested them, as Voice2Page Communications Inc. has completed its initial BPA interactive audit of NetAudioAds.com.
NetAudioAds.com comprise a network of participating Web sites equipped to play the 8-second ads automatically to site visitors who land on the pages.
“Agency media buyers and advertisers have never been more focused on having trusted, independent verification ensuring their clients are getting what they are paying for,” said Voice2Page Chief Marketing Officer Jeffry Brown. “The ability to show our audio network circulation has passed BPA’s rigorous standards puts us shoulder-to-shoulder with the best media companies in the business in the eyes of any advertising prospect large or small.”