BPA Worldwide and Nielsen Online to Bundle Web Site Audits With Print, Events
BPA Worldwide announced last week a partnership with Nielsen Online that will enable the companies to offer BPA members enhanced Web site traffic measurement with all print and event audits. And the additional service will come at no increase in dues or fees to BPA members.
The “near real-time online reporting of audited Web activity” will be included with the audit of BPA members’ print products and attendance at trade shows and events, BPA said in the announcement.
“Cost containment measures and pricing management enable BPA to return value to its members by including 24/7 Web measurement for every member with no change in dues or fees,” said Glenn Hansen, BPA’s president and CEO. “We saw the opportunity to give back to our members a truly value-added package to measure their entire brand. This ‘integrated pricing, integrated media’ approach is vital to BPA’s mission to lead the world in media auditing. And that mission only becomes truly validated when we can say ‘whatever the channel.’”
The new tool will be powered by Nielsen’s SiteCensus service and will be rolled out to BPA’s membership in Jan. 2009. In the meantime, beta testing will run through the end of the year.
Hansen added that BPA partnered with Nielsen because “Nielsen is a globally recognized brand in the media industry. It has cutting edge, patented Web measurement and reporting systems in place, and an installed base of media buyer users.”