Balas admits that the demographic already benefiting from BRIDGs books are those people who are entering the industry unconventionally. He says, "There are so many people coming into design new ways. There are computer people who are moving into graphic arts more than ever before." He says that because they don't have traditional backgrounds, the books supply critical context to design-related topic that compliment their preexisting knowledge of technology and brands.
Balas also reports, "We use the books internally [at Quad/Graphics] in our training department. We always like to think the customers need the training, not us!" He's found that the books have more than bridged this gap, it's beginning to set precedents in organization and training.
Plus, he says that to truly make the books accessible for diverse audiences with ranges of production knowledge, Nancy Hereid acts as editor because, "Frankly," says Balas, "she's the only one of us who can actually spell."