Rebuilding Your Infrastructure
As publishers seek to cut operational costs, many administrative manual processes are being put under the microscope. Many publishers are turning to business management software that manages day-to-day business tasks that make up the infrastructure of a publishing company. These solutions can streamline contracts, billing, advertising order entry, production, editorial, distribution, circulation, subscription renewals, job cost management, inventory management, customer management and more—all in robust databases.
Leading companies offer modules with features that can be tailored to a company’s specific needs, many with several options at varying price points.
Chris Caputo, director of technology at The Magazine Manager, a solution provider in Fort Lauderdale, Fla., suggests preparing a checklist of feature requirements to run through on a demonstration and to notify all employees you are considering a change.
“All employees should receive a heads up that change is coming so they can prepare themselves,” Caputo says.
In the end, the system has to not only work for you and your employees, but also do the best job to serve your advertisers and subscribers.
Business Management Solutions
Here are some leading companies that offer publishing management solutions and a summary of their capabilities.
Product: AdMate Management Software
Features: AdMate features customer relationship management, sales management (including budgeting and forecasting), segmented direct marketing, contract administration and order entry, traffic management and control, and a complete, auditable accounts receivable system, including automatic rep commissions. It includes hundreds of reports, data analysis tools and a report designer for custom reports. Unlimited toll-free support is included.
Customers Include: Trade associations, nonprofits, city/regional magazines, business journals, parenting publications, national b-to-b and consumer titles.
Cost Structure: One-time cost ranges from $4,000 to $20,000. Additional services include: on-site installation and training, data migration and customization.
Contact: (301) 495-0200, www.AdMate.com
Datatrax Publishing Systems Inc.
Product: Datatrax Ad Management Software System