Buyer's Guide 2015: Content & Digital Asset Management Systems
This is a section from the Publishing Executive Tech Buyer's Guide which is a publisher's reference on emerging technology in the media industry. You can find other Buyer's Guide sections here:
Content management systems (CMS) are crucial for creating and distributing web and print content dynamically, and today they are at the heart of publishers’ multi-channel publishing efforts. A robust CMS can more easily track content so that it can be archived, reused, and monetized. A CMS can be used to semantically organize content so that publishers can relate similar items or create new products from content bundles. Sophisticated management of content is an increasingly important cost-cutting technology for multi-channel publishing and many organizations are investing in updating this core technology.
Similar to content management systems are digital asset management systems or DAM’s. While CMS’s are designed for content aggregators and distributors, a DAM is used as a repository of rich media, typically images, video, and other media assets. DAM’s make it easier for publishers to find, use, and re-use their multimedia content. A DAM system will annotate, store, and serve content to the appropriate channels.
While CMS and DAM tools were once only found in larger enterprises, cloud technology has reduced hardware costs so that large, mid-sized, and some smaller publishers can avail themselves of these tools.