Buyer's Guide 2015: Webinar & Video Solutions
This is a section from the Publishing Executive Tech Buyer's Guide which is a publisher's reference on emerging technology in the media industry. You can find other Buyer's Guide sections here:
There are a variety of web conferencing tools available today, including one-on-one meetings, webcasts, and webinars. This listing focuses on the latter service -- webinar platforms -- which have improved significantly in recent years. Most webinar solutions today provide real-time audio and text messaging services, video streaming, live quizzes and surveys, and interactive presentations. The vendors in the listing below provide the software necessary for publishers to host their own webinar content, whether that is for the benefit of their readership or for internal training.
Video is an increasingly important aspect of publishers' content toolkit. Consumers are watching more video then ever before, now that it can be streamed and hosted online with relative ease. Heavy investments in video divisions by Condé Nast, Vice, Vox, and more signal the medium's rise in the publishing market.
The vendors in the below list specialize in video-on-demand, hosting video after it has been filmed, and live streaming, an increasingly important component for live events. Larger publishers seeking a custom video platform typically work with a content delivery network (CDN). CDNs offer server storage, providing the bandwidth necessary to deliver video. Mid-sized and smaller publishers often work with video service providers who host video via the CDNs but provide the tools publishers need to upload video and track analytics.