Cascades' 'Green' Paper Chosen for French "Harry Potter" Book
Saint-Jérôme, Québec, September 27, 2005 — Cascades Fine Papers Group has been chosen to supply the paper on which the latest French-language installment of the "Harry Potter" adventure series, "Harry Potter and the Half-Blood Prince," is printed. The book goes on sale on October 1.
The continuing adventures of Harry, Ron and Hermione, as they array themselves against the Dark Lord, will unfold on Rolland Enviro100. By using this paper, publisher Gallimard has ensured that not a single tree was cut down to produce the book. A paper that contains 100-percent post-consumer fiber, is certified Eco-Logo and Processed Chlorine-Free. Add up all the green benefits, and Harry and company's latest escapades on Rolland Enviro100 will save 6,746 trees. That's the number of trees that would be harvested if the book were printed on conventional, virgin-fiber paper, according to the company.
"We're immensely proud of this achievement," says Cascades Fine Papers Group Vice President, Sales and Marketing, Gerry Zampini.
Cascades' Rolland mill, located in Saint-Jérôme, Québec, is among Canada's most environmentally progressive facilities of its kind. The mill:
• Uses 80 percent less water than the industry average
• Uses biogas (generated spontaneously by a nearby landfill and piped to the mill) to meet 75 percent of its energy needs. This delivers a reduction in greenhouse gas emissions equivalent to the annual emissions of more than 17,000 cars.
• Produces papers containing an average of 30-percent post-consumer fiber.
A noted environmentalist, author J.K. Rowling insists on having her books produced in the most ecologically responsible manner. By centralizing papermaking, printing and binding in Québec, the new edition provides added energy savings in transportation. The French, Israeli, German, UK and English-Canada editions of the new book are also printed on ecologically friendly papers.