CES 2012: Predictions for Publishers
This year the big news of the 2012 International Consumer Electronics Show (CES 2012) was all about television. Best product was the new LG OLED television (55EM9600, a 55-inch OLED TV). The long awaited OLED technology made its debut as a beautiful 55 inch OLED television that is a mere 4 mm thick with a 1mm bezel. Other television technologies at CES included Simple.TV, a next-generation DVR that has no video output. Instead, Simple.TV records over-the-air HDTV content, then streams it to supported devices such as Google TV, Roku and the iPad. TVs that connect to and access content from the Internet were also a big part of CES this year. Google and Samsung showed their offerings and rumors abounded about Apple launching an iTV later in the year.
For publishers, last year the star of CES was clearly the "Tablet." The tablet onslaught clearly had huge implications for publishers racing to deliver their content as widely as possible across the emerging tablet publishing channel. This year, while we saw refinements and hybridization in the tablet market space, the lack of overwhelming leaps in publication delivery technologies was good news. CES 2012 predicts we will have a year to refine production tools and workflows to deliver content to a relatively stable delivery platform environment.
What is CES? Why the Buzz?
What you read about the Consumer Electronics Show should always be put in context. This year CES went International and broke all records with final attendance already confirmed to be upward of 153,000. 2012 CES set a new record amount of exhibition space (1.86 million net square feet) and a new record was set for the total number of exhibitors, with over 3,100 displaying their wares at this show. The process to be granted press registration set the bar higher than ever, and still I was one of 5,000 press that attended the event.
So, why all the interest? Why all the buzz? It's because CES is all about what's new. CES is where most major technology innovations are announced to the world. CES can certainly help us understand the trends and predict the future. But make no mistake, what you most often see at CES is much like viewing concept cars at the auto show. Most of the exciting new technologies are not commercially available. Our estimate is that 90 percent of the technologies we reviewed are not commercially available here. Commercial availability typically begins in Asia before it hits the US markets. Many technologies are in "prototype," and use CES to find OEMs to brand and sell their products in markets around the world.