CFO Magazine, Beyond the 'Business Silo'
Droste, who also oversees the company's nine e-newsletters and e-mail alert services, says the company conducts 30 Webcasts per year. The Webcasts provide another cross-promotional vehicle for CFO as well, as the company periodically unveils findings from its research division through the interactive forum.
CFOs Take Center Stage
During the past half-dozen years, the role of the CFO has gained even more prominence in the boardroom, as well as a share of public notoriety. The corporate financial scandals involving Enron, WorldCom, Adelphia and many others have made chief financial officers household names as investigators revealed that CFOs are now key corporate strategists.
"Eliot Spitzer's campaign (over corporate malfeasance) put everyone on caution," says Meloy. But the publication will not get caught up in headline hyperbole. "One of the challenges (for CFO magazine) is to continue to educate about the value of the CFO."
Through its 450,000 controlled-circulation U.S.-based publication, as well as its European, Asian and Chinese publications, and its Web sites, e-newsletters, e-alerts, Webcasts and conference, CFO now addresses human-resources and regulatory issues such as Sarbanes-Oxley compliance that were out if its purview two decades ago. "We are focusing more on the role of the CFO as gatekeeper and are covering topics not just within the scope of finance," says Meloy.
CFOs Need Breaking News … Fast
CFO.com, which has its own profit and loss statement, provides the entire magazine content for free on the advertising-supported Web site. To keep CFOs in the loop on breaking developments, the company hired writers to produce daily news online. CFO.com also enhances the buyers' guides that appear in print by including additional information and linking to the vendor's Web sites.
CFO's editorial excellence has earned the magazine numerous industry accolades in recent years, including being named the "Magazine of the Year" in 2002 by the American Society of Business Publication Editors (ASBPE). The magazine also won a gold medal from the ASBPE for the "Best Original Web feature," and Deputy Editor David Katz won an "Excellence in Financial