Change-The Name Game
In the publishing and production industry, change is a daily reality. It's the only constant. How to determine what changes are appropriate for the future is a considerable challenge, and one conference that provides some answers is the GCA's Digital Spectrum, held on Sept. 12-15, 1999 in Tucson, AZ.
Digital Spectrum '99 had several new sessions to offer, and without exception, they were well received. This year's conference chair, Victor Basile, senior vice president/director of print graphic services for DMB&B, particularly enjoyed the Spectrum Shootout, a Jeopardy-style industry quiz show, in which four teams of contestants pitted their industry knowledge against one another, with the winning team designating a $2,000 charitable donation to the industry college of its choice. "It engaged the audience, was interactive, and showed us how much we don't know," Basile recalls.
The industry's greatest assets
Finding good people and promoting teamwork are two key issues that all managers face today, and coping with these issues was a hot topic for discussion at the conference's half-day workshop designed to foster team spirit and electrify attendees' problem-solving skills.
Panelists for this seminar encouraged attendees to become introspective about their own professional development needs, as well as to analyze their company's position with regard to ongoing education, motivational tactics and enhancing corporate communication practices.
There was a consensus among participants that the print and production industry faces four distinct challenges with regard to its workforce. In order of priority:
1. Encouraging staff to develop organizational skills and prioritize projects accordingly;
2. Equipping staff with the knowledge they need to keep up with rapidly changing technologies;
3. Learning to, as a group, communicate in a more clear, concise fashion; and
4. Instilling a "can do" attitude in your staff members, to help them better adapt to change.