Chartbeat's Joe Alicata Explains Why Publishers Have Reasons to Be Optimistic
If you're the glass-half-full type, you might take comfort in what appears to be an upward trend where the internet is actually starting to reward engaging, quality content. Google search algorithms are increasingly aimed at filtering out the crud so we can find useful, meaningful web pages. Social media platforms are gravitating towards models that bring the cream to the top. And technology that helps us understand how audiences are consuming our content is also improving.
Long a hunch, we're starting to better understand—and be able to prove with data—that not all traffic is the same. One such tool for increasing our understanding of audience engagement is Chartbeat. "What's awesome is that we actually know when someone is consuming content and how much they're consuming," says Joe Alicata, product owner of Chartbeat Publishing for Editorial, a real-time analytics software used by top media sites.
The purpose of a tool like Charbeat is twofold: It can help publishers better understand how their audiences are consuming their online content and take more informed editorial action, as well as help publishers better monetize their audience's time and attention. "It helps connect the dots between the business and editorial sides," says Alicata.
Alicata was previously ESPN's senior director of product development where he created desktop and mobile apps and video platforms that greatly improved ESPN's digital presence. Interestingly, Alicata started his career with SaaS solutions in the early days of the internet, helping manufacturing companies migrate their print catalogues to CD-Rom and eventually to internet-based shopping carts. "I've always been a fan of solving these old school problems for different industries. What led me back to SaaS, specifically Chartbeat, was solving a new set of problems for businesses that are moving in a very different direction than they're used to."
Denis Wilson was previously content director for Target Marketing, Publishing Executive, and Book Business, as well as the FUSE Media and BRAND United summits. In this role, he analyzed and reported on the fundamental changes affecting the media and marketing industries and aimed to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.