CEO Chris McMurry Talks About His Company's 50% Growth and the Value of the Tempur-Pedic
NS: You also offer social media services. How significant is this to your business?
CM: Definitely growing; it's part of the Web work noted above. One aspect to keeping social media followers and participants engaged is informative, arresting, sharable content. After brands have used social media to solve consumer problems, to push out coupons, offers and promotions, or to disperse news, they often find their audiences getting tired of and less responsive to these repetitive, often unimaginative tactics. And that's where content comes in. Content is unlimited topically, and if done right, can reignite a fatigued group or inspire new groups.
NS: You are now offering mobile services as well, including app development. Is this a large part of your business today? If not, do you expect it will be?
CM: Like social media, it is a growing part of our business, and like social media, brands are trying to figure out how best to use this tool and all the new tools at their disposal. There's a bit of mad-rush, "me too" thing going on where everyone feels like they need an app. In fact, just the other day we suggested to a client that it just made sense to have their site mobile-enabled, rather than building apps for Android, iPhone and Blackberry. It was a more cost-effective solution that would accomplish their objective. So, yes, apps are definitely growing and they have a place in the mix given a certain set of circumstances.
NS: What is currently your largest revenue driver?
CM: Print is still king. But, video and web are growing the fastest.
NS: Where is McMurry investing most heavily?
CM: I like to say my three most important duties are hiring great people, making sure we keep those great people happy and evolving the business around the needs of customers. That probably tells you where we are investing most heavily.