Study: Digital Advertising Clobbered by Traditional Media
So how can companies get it right?
In parallel to the consumer study, ad:tech London also surveyed brand advertisers and marketers who attended the show in 2009. 633 surveys were completed.
One interesting aspect was how unconfident respondents were. When asked to describe a topic to a colleague many said they were "aware but not confident" of the subject. Surprisingly, these included social marketing, mobile marketing and search engine marketing. Only 23 percent would regard themselves as digital marketing experts.
Regardless of this low-confidence level, 71 percent of respondents said that their company handles its digital campaigns in-house. "While online marketing budgets are increasing, companies need to make sure the same investment is done to train and educate their staff," says Asselin. "The industry is still very young, newcomers are numerous and best practice isn't being shared. ad:tech London is a crucial platform to unite advertisers, media owners and agencies to harness the power of digital and deliver real marketing ROI."
ad:tech London, part of the Daily Mail Group, is firmly established as the premier UK Exhibition and Conference exclusively dedicated to the online advertising and marketing industry. ad:tech provides a meeting point for 8,000 marketers and advertisers . It comprises of a paid-for conference, free exhibition and free educational seminars.
ad:tech conferences currently take place in New York, San Francisco, London, Sydney, Shanghai, Singapore, Tokyo and Beijing. ad:tech will continue to expand globally in order to provide online marketing communities with great opportunities to network, share best practices and ideas everywhere in the world.
About dmg :: events
dmg :: events is a wholly-owned subsidiary of the Daily Mail and General Trust plc, one of the largest media companies in the United Kingdom. dmg :: events was founded in 1989 and in 20 years has managed exhibitions, conferences and online platforms for many industries in 25 countries. dmg :: events produces more than 300 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports.