Cloud Computing: Just Pie in the Sky or a Practical Tool for Publishers?
Cloud computing is among the latest "hot" new trends in the online space. In essence, cloud computing is viewing the Internet as one large, reliable and secure computer system, capable of provisioning virtually every online service that's available in the world today, and having the capacity to do it on behalf of millions of simultaneous users. But for many magazine publishers, the "cloud" is still a mystery.
In an exclusive interview with Publishing Executive Inbox, Dave Rice, co-founder and CEO of True Cloud, a Scottsdale, Ariz.-based provider of cloud computing solutions for emerging and mid-sized businesses, shed some light on how magazine publishers can benefit from cloud computing.
INBOX: What challenges are involved for magazine publishers that want to set up cloud computing systems?
DAVE RICE: The thing to remember about cloud solutions is that they demystify to a large extent traditional forms of IT. Magazine publishers, like any other form of business, will benefit first and foremost by redeploying their existing workloads into the cloud, relying on professionals to worry about the issues of underlying infrastructure, day-to-day management, reliability, uptime and so forth.
It's more encompassing than traditional IT hosting or outsourcing, however, because it includes a software component as well, which can be included in the service and doesn't have to be purchased or maintained by a business. All of these capabilities can be offered on a pay-as-you-go model, which eliminates the large capital up-front investment that business owners hate. Plus, a company can grow without limits simply by acquiring more licenses. It's much closer to a consumption model like phones or electricity, where you pay for what you use.
Moving forward, businesses and consumers alike will be far less concerned about where information, systems and processes actually reside since all of that can be offered up in a virtual fashion. All you'll need is an Internet-connected computer with a browser. The focus will be how to use the information, as opposed to a particular device or infrastructure.