Quebecor World Announces Investment in New Co-mail Technology to Generate Postal Savings for Customers
Quebecor World Inc. yesterday announced it is deploying variable trim and unique hybrid co-mail technologies to boost its co-mail offering and generate greater postal savings for its catalog and periodical customers.
The installation of a Variable Trim Co-Mail solution will enable Quebecor World to deliver multiple trim formats inline, offering customers more opportunities to participate in co-mail pools and reduce their mailing costs. The basis of this technology is a high-speed trimmer that is able to vary the trim size from book to book and is able to produce superior trim quality even with varying book thickness.
The company says its Hybrid Co-Mail solution will allow more magazine and catalog customers to benefit from postal savings because it combines two established technologies into one powerful package. Quebecor World will be able to merge fully selective and personalized books from a saddle stitcher or perfect binder with multiple, previously perfect bound or stitched books. Hybrid Co-Mail will eliminate the current constraints around size in both dimensions, bind type and mail class by building new co-mail pools. The company says its new system will change the way in which its customers look at co-mail and postal efficiencies.
"Once again Quebecor World is taking the lead in the deployment of innovative, new technology to provide our customers with a greater opportunity to maximize postal savings via the most sophisticated and comprehensive co-mailing solutions in the market," says Brian Freschi, president of Quebecor World's Marketing Solutions Group. "These leading capabilities support our customers' needs for efficiency and flexibility and will further distinguish Quebecor World in the catalog market."
"These initiatives provide our customers with multiple trim sizes, multiple co-mail options and more opportunity for greater postal savings. These are solutions our periodical publishers are looking for as they turn to us for ways to improve their business by introducing new efficiencies and enabling them to create new formats for their advertisers and readers," says Kevin Clarke, president, Quebecor World Publishing Services. "Quebecor World Logistics is leading the industry in terms of speed to market, with a 2.5-day offline co-mail pool turnaround. This combined with the power and flexibility of our inline offering provides our customers with a distinctive option in the catalog and periodical markets."