Coming Soon ... The Motor Trend Channel
(Press Release) El Segundo, Calif. (November 9, 2011) – Source Interlink Media is bringing a new channel to YouTube as part of YouTube’s new original channels initiative announced late last week.
The channel, which will be called Motor Trend, will show original programming developed in conjunction with Source Interlink Media’s leading automotive lifestyle brands, including: Motor Trend, Hot Rod, Diesel Power, 4Wheeler, Motorcyclist, Truckin’, Import Tuner and Lowrider.
The new channel will further extend the reach of these brands, many of which already offer web, video, and mobile experiences in addition to their print products.
“The launch of the Motor Trend channel continues the ongoing transformation of our company from a legacy magazine publishing business to one which creates compelling automotive lifestyle content that connects with audiences across a variety of platforms,” said Chris Argentieri, President, Source Interlink Media.
“We have the creative talent and the video production capability already in-house,” said Angus MacKenzie, Editor-in-Chief, Motor Trend. “The Motor Trend channel is a logical next step for us, and we are delighted to be a part of the YouTube original channels initiative.”
The Motor Trend channel will launch in early 2012.