comScore Media Metrix Ranks Top 50 U.S. Web Properties for September 2012
RESTON, VA, October 24, 2012 – comScore, Inc., a leader in measuring the digital world, today released its monthly analysis of U.S. web activity at the top online properties for September 2012 based on data from the comScore Media Metrix service. (To see the list, click here or on chart on right.) Schools were back in session in September, sending an influx of students, teachers and parents to Education sites. Many Americans were also on the hunt for deals this month at Incentive sites.
During the month of September, comScore rolled out ongoing enhancements to its detection and removal of non-human traffic. To read more about this issue, please visit the comScore blog.
“Students and teachers were back in the classroom in September, resulting in a surge in traffic to Education sites that earned it the #1 spot on the top-gaining categories chart,” said Jeff Hackett, executive vice president of comScore. “September also marked the first time that popular social media site Pinterest cracked comScore’s Top 50 Properties ranking as it surpassed 25 million visitors for the month.”
Classroom Learning Facilitated by Online Resources
After a day in the classroom, students, teachers and parents turned to the web for additional resources at Education Information sites. The category attracted 82.5 million visitors in September (up 9 percent), with Pearson Education ranking #1 with 21.4 million visitors (up 39 percent) and earning a spot on the top-gaining properties list. About.com Education ranked second with 14 million visitors (up 43 percent), followed by HotChalk with 13.6 million (up 66 percent), Coolmath.com Inc with 6.6 million (up 25 percent) and ClassesUSA.com with 6.1 million (up 20 percent). eHow Education attracted 5.9 million visitors (up 41 percent), followed by Blackboard.com with 4.1 million (up 30 percent) and ChaCha Science with 3.7 million (up 47 percent).