Condé Nast Entertainment Launches New Digital Video Network with Series Inspired by Glamour and GQ
NEW YORK - March 12, 2013 – Condé Nast Entertainment today launched a new digital video network with slates of original video series inspired by Glamour and GQ. These are the first in a sequence of premium branded programming launches on the network, which will feature the iconic Condé Nast brands.
The Glamour and GQ series, and all future series, will be distributed widely across web, IPTV, mobile and tablet experiences, beginning with the newly created video destinations on their official sites, http://video.glamour.com and http://video.gq.com, as well as YouTube channels, http://www.youtube.com/Glamour and http://www.youtube.com/GQ. The creation of this digital network and the distribution of its programming across multiple platforms will extend the reach of the legendary Condé Nast brands to a broader audience. The Glamour and GQ branded series launches are sponsored exclusively by Procter & Gamble, Microsoft and Mondelēz International. The announcement was made by Dawn Ostroff, president, Condé Nast Entertainment.
“With the launch of our digital network, featuring programming inspired by the exceptional Condé Nast brands, we are creating more ways for our unparalleled audience of influencers and trendsetters to experience their favorite content,” said Ostroff. “Consumers will now be able to view and share authentic Condé Nast video series across all platforms, in easily-accessible ways.”
“Partnering with Condé Nast Entertainment on the launch of these exciting entertainment series enables us to reach people in an innovative way. We are continually exploring new approaches to engage consumers where and when they are most receptive. This sponsorship allows us to be at the forefront of the fast paced and ever-changing environment of consumer experience” said Julie Eddleman, marketing director US Brand Operations, P&G.
"There has never been a more exciting time to work with companies like Condé Nast,” said Robin Steinberg, executive vice president, Director Publishing Investment and Activation at MediaVest. “When great story-tellers enter the digital video space it creates new opportunities for our clients to tell their own very powerful stories that effectively engage consumers. They understand that this type of human connection and experience can drive sales."