Condé Nast Entertainment Launches New Digital Video Network with Series Inspired by Glamour and GQ
“We're thrilled to be working with Procter & Gamble, Microsoft and Mondelēz International as our launch partners. Their commitment to join us in this new business is validation that the marketplace for premium video content is primed for growth like never before,” said Fred Santarpia, executive vice president and chief digital officer, Condé Nast Entertainment. “Their partnership with CNE further illustrates their positions as thought leaders in engaging consumers in new and innovative ways. We look forward to collaborating with them as our business continues to grow and evolve.”
Each series will have multiple episodes available at launch and be housed in a new, custom embeddable video player. Future episodes of each series will be released on a weekly basis.
"As a brand, Glamour offers a 360-degree perspective on our reader’s life - from her fashion obsessions to her pop-culture tastes to her politics,” said Cindi Leive, editor in chief, Glamour. “Every page, every blog post, every event is a reflection of the conversation women are having. We're excited to continue that conversation with digital video, a natural next step for us."
The Glamour slate of programming features the following series:
Elevator Makeover – In this weekly series, hosts Jessica Harlow (YouTube Beauty Guru with 450,000 subscribers) and Theodore Leaf (Hairstylist and Glamour contributor) take one girl on the elevator ride of her life. Each girl has a huge event to attend and Jessica and Theodore make sure they step off that elevator looking their best. This transformation will be made on the elevator in the time it takes for them to get from the ground to the top.
Glamour DOs and DON'Ts of the Week - This clever, useful and funny series takes a look at what is hot and what is not. The show counts down the Top Dos & Don’ts of the week. Everything from fashion trends to beauty, social media behavior to PDAs, weddings to birthday celebrations and more will be explored, and no topic is off limits.