Condé Nast Plans to Confirm Strongest First Quarter Ad Sales in Five Years
New York, NY, April 8, 2013 — Condé Nast plans to confirm that their first quarter (January-March), with a +3.3% increase, marks their strongest percentage growth for Q1 results in five years, announced Lou Cona, president of Condé Nast Media Group and chief revenue officer.
The company’s growth can be attributed to both its continued dominance in the Beauty, Fashion and Luxury categories as well as notable increases in its non-endemic categories including Technology (+203%) Food/Beverage (+69%) and Automotive (+30.2%).
Mr. Cona said, “While we’re proud that this is our best quarter in five years, continuing a trend of upward movement, we look at factors other than ad pages as barometers of growth. Our clients are increasingly committing to multi-platform integrated programs and we’re seeing huge gains in digital spending, particularly on the tablet and mobile. It’s a completely new landscape and industry observers require new eyeglasses.”
- Bon Appétit +37.7% (up 65% in Food/Beverage, growth also in Automotive, Business and technology)
- Details +24.8% (up 18% in Fashion, growth also in Automotive and Spirits)
- Golf Digest +22.2% (up 26% in Equipment, Fashion, Retail and Pharma)
- GQ +15.8% (up 11% in Fashion, growth also in Tech and Entertainment)
- Teen Vogue +10.2% (up 20% in Fashion, growth also in Beauty and Retail)
- Allure +8.2% (up 14% in Technology, Food/Beverage, Beauty and Personal Care)
Rounding out the list is Vogue, the fashion leader, posting 671 advertising pages in Q1. With a 5.3% page increase for the quarter, Vogue has 20% more pages than its closest competitor in the set—and continues to grow at an incredibly strong pace.
Condé Nast also will confirm 35% in digital growth, which includes web, mobile and tablet as well as a 50% increase in integrated client-based campaigns across multi-platforms (including print) in the first quarter alone over the same period last year.