Condé Nast Reports Record-Breaking Q1 for Digital Audience
Following a record-breaking February, Condé Nast reports continued digital audience growth across its 16 brands. Q1 2015 marks its most successful quarter on record for digital growth, with its audience increasing 3% from the previous quarter and 56% since Q1 2014.
Mobile played a significant role in this increase. The publisher's average monthly mobile users grew by 10 million over the last quarter to 49.3 million consumers, again an all-time high.
Condé Nast's increasing emphasis on a company-wide digital strategy, signaled by the hire of its first ever chief digital officer Frank Santarpia in October, has also played a significant role in driving digital engagement across platforms.
Read the full press release below.
NEW YORK, NY - April 14, 2015 - Condé Nast continues to see strong growth in the company's digital audience, recording the best quarter ever in Q1 2015. comScore reports that the company's portfolio of 21 owned and operated websites and 18 premium digital video channels reached an average monthly audience of 76.7 million adults through the quarter. This represents a 56% increase over Q1 2014 and a 3% improvement over Q4 2014, the previous best quarter. Additionally, in Q1 2015 Condé Nast's mobile audience grew to a monthly average of 49.3 million consumers, besting the previous high in Q4 2014 by 10 million adults and recording an increase of 88% compared to Q1 2014.
"Month after month, our digital audience grows significantly and reflects the investments we've made in talent and content," said Bob Sauerberg, president of Condé Nast. "Our brands create the best content across all platforms - desktop, mobile and video - and it shows in our #1 ranking among affluent millennials in the lifestyle category for 17 consecutive months."
For the month, Condé Nast's digital portfolio reached 76.9 million adults and increased traffic by 39% year over year, outpacing the Lifestyle category (1%). In mobile, the company reached 50.1 million consumers in March, representing a 54% increase year over year. Condé Nast also saw an increase of 17% year over year in digital video viewership for the month. Inclusive of its 16 print brands, the company reaches a total audience of 118 million consumers in the U.S.
Source: comScore March 2015