Condé Nast’s Digital Audience Booms, Breaking All-Time Record
Condé Nast announced impressive strides in its digital and mobile audience development earlier this month. In February, the publisher broke its record for digital and mobile audience growth. According to the press release, Condé Nast's 21 websites and 17 digital video channels attracted an all-time high of 80.9 million consumers in February, a 75% increase year over year. 53.4 million consumers accessed Condé Nast brands on mobile, a whopping 132% increase year over year.
Now here's the particularly impressive fact: Condé Nast was the fastest growing company among on comScore's Top 50 list last month, outperforming Pinterest, ESPN, and The New York Times. The publisher was ranked #22 with brands such as Wired and Vanity Fair propelling it toward the top.
Bob Sauerberg, president of Condé Nast says that the growth is due to the publisher's content that captures, "the world's most talked-about moments. These results speak to the quality and power of our content across all platforms."
In part, this rise may also be credited to Condé Nast's chief digital officer Frank Santarpia who was hired in October. The role was a new one for the publisher. Previously brands had managed their own digital presence, and no cross-title strategy was in place. It looks as though taking cue from Time Inc. and Hearst, both of which implemented robust cross-title digital strategies in 2013, has paid off for Condé Nast.