Condé Nast Seeing Success With GQ App
Condé Nast filed the first sales results for its December GQ issue app via the Audit Bureau of Circulations' (ABC) Rapid Report, indicating the app was downloaded 6,641 times. Each download counts toward the total circulation of the December issue.
"We believe that the development of our medium will be driven by technology, and are encouraged by how consumers are responding to our unique content in this new format, both in volume and engagement," said Condé Nast President and CEO Charles Townsend. "We threw a great idea at a new medium and it is sticking."
The single-issue price in iTunes is $2.99; however, repeat customers can purchase future issues for $1.99 starting with the March issue. Subscriptions are not currently available but are being considered, according to the company.
The January GQ issue app has been downloaded more than 12,000 times, said Condé Nast. "It's exciting that readers are embracing a new format so readily, and that it's an easy embrace," said Jim Nelson, editor-in-chief of GQ. "We felt confident that any reader who downloaded our app would enjoy the GQ experience, but what we've found is even more gratifying: a level of engagement where readers are fully immersed with our stories and our photography and spend good, and repeated, time with them."
Condé Nast has been developing content for the iPhone and the rumored tablet from Apple, and its New Yorker is the top-selling magazine on the Kindle.