CondéNet and MSNBC.com Announce Content Partnership
Msnbc.com--the joint venture of Microsoft and NBC Universal--and lifestyle publisher CondéNet have announced a content partnership that will enable msnbc.com to feature a broad range of CondéNet’s lifestyle content. The partnership includes features from CondéNet’s portfolio of online brands, such as Style.com, Men.Style.com, Epicurious.com and Concierge.com, as well as content from Condé Nast publications, including Vogue, Glamour, Self, GQ, Details, Men’s Vogue, Vanity Fair, Gourmet, Bon Appetit, Condé Nast Traveler and Condé Nast Portfolio. The content will be featured in msnbc.com’s health, entertainment, business, travel and Today sections.
“Besides relying on us for news, our readers enjoy exploring msnbc.com for everything from the best places to travel to the latest breakthroughs in diet and nutrition,” says Danny DeFreitas, deputy editor of sections at msnbc.com. “With CondéNet on board, the pool of quality content on our site becomes even greater. CondéNet has an impressive portfolio of leading brands that our users will enjoy on msnbc.com. We are very excited about this partnership.”
“By distributing our editorial content to msnbc.com, we are able to connect more passionate readers with our brands,” says Elizabeth Stafford, vice president of marketing, CondéNet. “CondéNet and Condé Nast content enhances the msnbc.com experience with a depth of coverage and level of sophistication not found anywhere else.”
The news of this partnership follows last month’s announcement by Condé Nast of a new partnership with stock image provider Corbis to license images from fashion publication Women’s Wear Daily to Corbis to resell to marketers, other publishers and creative professionals worldwide.