Conde Nast to Introduce Special Print Editions
(Press Release) NEW YORK, June 29, 2010 — Condé Nast will introduce a series of special edition publications, it was announced today by Charles H. Townsend, President and C.E.O. of the company. These premium quality, newsstand-only print products will be available exclusively at retail and will be published under the banners of many Condé Nast brands including Bon Appétit, Glamour, GQ, The New Yorker and Vogue.
The special editions will build on the popularity of Condé Nast's award-winning magazines, but will focus on more narrow topics or features, such as Glamour "Dos & Don'ts," packaged in a creative and attractive way. Up to six Condé Nast special editions are planned for the second half of 2010 with the first expected in August. While the strategy is primarily consumer driven, there are unique advertising opportunities to be explored as well.
"Bringing new print products to market will generate additional retail sales volume that will benefit all involved," Mr. Townsend said. "We have some of the most respected and recognizable brands in the business, and this effort extends the reach and monetizes those brands in a new way."
"Special editions are an important part of the overall strategy to make our content available to consumers in a variety of formats, whether that's at a newsstand, on a tablet, or online," added Robert Sauerberg, Group President, Condé Nast Consumer Marketing.
Condé Nast, a division of Advance Publications, operates in 25 countries. In the United States, Condé Nast publishes eighteen consumer magazines, two trade publications and twenty websites that garner international acclaim and unparalleled consumer engagement.