CondeNet, YouTube Announce Distribution Partnership
CondeNet, the digital division of Condé Nast, this week announced it has agreed to a content distribution relationship with YouTube, which will enable CondeNet Web sites to have branded channels on YouTube.
Epicurious.com will be the first CondeNet site to launch via this initiative and, over the next month, Style.com, Men.Style.com and Concierge.com will be rolled out. The Wired.com channel will launch in early 2008. Users will be able to subscribe to the new channels and be alerted any time a new video has been uploaded to that particular channel, which CondeNet says will occur on a weekly basis.
“By creating branded channels for our Web sites, we are able to offer the loyal YouTube user access to professional videos that meet their interests,” says Richard Glosser, executive director of emerging media for CondeNet. “CondeNet has been very focused on creating distribution relationships this year, and we are excited to announce our latest agreement in this area with YouTube.