Cooking Show Finds Success As Magazine
Gordon Ramsay, Bobby Flay, Rachael Ray-well-known figures who attained their fame through popular cooking shows. From shows like "Hell's Kitchen" to "Iron Chef," we love watching these skilled chefs practicing their art, either watching purely for entertainment's sake or with the intent to absorb some of their talent for our own use.
But what about those individuals who aren't professional chefs but prepare delicious meals for their friends and families on a daily basis? What about dishes passed down from generation to generation, containing within them cultural and familial stories yet often lacking written recipes?
In the midst of cooking shows highlighting the talents of celebrity chefs or playing into our interest in highly-competitive reality shows, Real Food Real Kitchens emerged in the market, offering viewers a peek into the kitchens of everyday people who haven't dedicated their careers to the art of cooking but still practice it skillfully. The program features a different person each episode who teaches the audience how to prepare a dish that's particularly close to their heart, all while giving its story and background. The brand has since been turned into a magazine bearing the same name, a natural extension from the TV series.
Craig Chapman, the founder of Real Food Real Kitchens, shared his inspiration for the brand. "Food and family have a deep emotional connection to most people, and during the creation of the series a lot of people would say, 'I miss most my mom's (insert dish here). She never wrote down the recipe and no one can make it like she does,'" Chapman explains. "I wanted to give people an outlet to share those stories and preserve these dishes before it was too late."
For Chapman, turning the TV series into a magazine was a natural transition. Having a love for magazines that began with the "punk rock zine" he started in high school and published for 10 years, it seems only fitting that he turned Real Food Real Kitchens into a magazine. "When I came up with the idea for Real Food Real Kitchens, in the back of my mind I knew that there was room for a magazine within that brand," he admits. "So a couple years after launching the TV series we put out a magazine."