Cosmopolitan Releases CFG: Cosmo for Guys, an App Designed Exclusively for iPad
(Press Release) NEW YORK, August 1, 2011—Cosmopolitan, the world's largest-selling young women's magazine, today announced the launch of CFG: Cosmo for Guys, a new app designed exclusively for iPad, now available on the App Store. Conceived and executed by /Cosmopolitan/ editors, the worldwide authority on women, love and sex, CFG is packed with original and highly interactive content geared just for men.
"The idea for CFG really came from men themselves," said Editor-in-Chief Kate White. "They frequently tell us that they love reading Cosmo because they're fascinated about what makes females tick, and they want to know how to better please the women in their life. We wanted to come to their rescue and take out the guess work. Women are the real experts on the subject."
CFG: Cosmo for Guys draws on some of the interactive functionality created for Cosmopolitan's Showcase Edition App, which launched on the App Store this March, including audio, video, quizzes, and live streaming data.
Highlights of the first issue include:
5 Awkward Date Situations-Solved:* An interactive quiz tests men on their ability to handle uncomfortable moments-like when a date suddenly mentions the messy breakup she just went through. Give the wrong answer and a pop-up box provides the right one plus an explanation of why it works.
The CFG Sex Map: Women report their bedroom preferences via a poll on Cosmopolitan.com, and data is continually updated in the Cosmo for Guys app. Users can tap a button to see how answers vary across the country.
Will She Like It? Fedoras, distressed jeans, pink button-downs... women weigh in via Cosmo's website to let guys know if the latest male fashion trends are appealing—or repelling—and the latest data is automatically sent to the app.
Gifts She'll Love: Men can use the gamelike interface to select their relationship status, the type of present they're looking for, and how much they want to spend, then tap to get Cosmo's recommendation for the perfect gift-which can be purchased from within the app.
Read Her Mind: This feature streams live info 24/7 from women about what DVDs they want to watch, the movie they want to see that week, and the sex and dating information men want to know.