Cosmopolitan Teams Up With Maybelline, USO to Collect 'Kisses for the Troops'
Maybelline New York will be providing various shades of Color Sensational lipstick in the Kiss Station to create the lip prints.
"Maybelline New York is delighted to partner with Cosmopolitan and the USO to support our Troops in the annual Kisses for the Troops event," says David Greenberg, President of Maybelline New York * Garnier * essie. "It's extremely important to us that we let our troops know how much we support and appreciate all that they do for our country. In honor of Veterans' Day, we are encouraging our Maybelline New York community to join us on Monday, November 12 to send our troops notes of warm wishes and gratitude from home."
Consumers who can't make it to the event can still be a part of the mission by "kissing" a postcard virtually via a digital application through December 31, 2012. Consumers can log on to http://www.cosmopolitan.com/kisses or Cosmo's Facebook page, upload a photo of themselves and write a note of thanks. Their "kiss" will also count towards the USO donation and be sent to the troops.
For more information on the Cosmopolitan Kisses for the Troops program, visit: http://www.cosmopolitan.com/kisses
Cosmopolitan is the best-selling young women's magazine in the U.S., a bible for fun, fearless females that reaches more than 18 million readers a month. Cosmopolitan delivers the latest news on men and love, fashion and beauty, women's health and self-improvement, and entertainment. Readers can also interact with the brand on the digital front, with Cosmopolitan.com, reaching 8.5 million unique users a month. Cosmopolitan is also available on apps for the iPhone and iPad, and via Cosmo Radio, the only magazine-branded radio channel of its kind, available on Sirius XM Channel 109.
In addition to the U.S. flagship, Cosmopolitan publishes 64 print magazine editions around the world. Cosmopolitan is published by Hearst Magazines, a unit of Hearst Corporation (www.hearst.com), one of the nation's largest diversified communications companies. With its acquisition of Lagardère SCA's 100 titles in 14 countries outside of France, Hearst Magazines now publishes more than 300 editions around the world, including 20 U.S. titles. Hearst Magazines is the largest publisher of monthly magazines in the U.S. (ABC 2011) and reaches 82 million adults (Spring 2012 MRI).