Crow Bounces Seventeen's Iverson
On the job just over a week, Elizabeth Crow, editorial director of Primedia's Consumer Media and Magazine Group has removed Annemarie Iverson from her position as editor-in-chief of Seventeen magazine. Iverson came to the magazine from YM less than a year ago.
Crow was hired in July but didn't start her new job until Aug. 21. She was brought on board primarily to rejuvenate the struggling teen title. Newsstand sales, often driven by teasers and cover shots, dropped by 21.5 percent to 370,350, though circulation was up 2.6 percent for the six months ending June 30. The executive editor of Seventeen, Douglas Perlman, was also removed.
Crow will lead the search for a new editor-in-chief and has assumed Iverson's duties in the interim. A report in the New York Post said the change could also mean Primedia, which has shed some of its other titles in recent weeks, plans to sell the magazine to rival Conde Nast.