Custom Content Council Announces 9th Annual Pearl Awards
New York, NY (August 13, 2012) – As content strategies continue to dominate the marketing landscape, the Custom Content Council (CCC), the industry’s preeminent association for content marketers, has announced a call for entries for the 2012 Pearl Awards. The Pearl Awards recognize excellence in custom media in the areas of design, editorial and strategic initiatives across all distribution channels. The winners will be feted at an industry celebration in New York City on Monday, November 5, 2012.
Evening festivities include the presentation of the John Caldwell Lifetime Achievement Award, recognizing a stalwart industry leader, who has made a significant impact on the custom media industry. Caldwell nominations are due on August 20, 2012. Last year, Bonnie McElveen-Hunter, president and founder of Pace Communication and Chairman, American Red Cross, was the Caldwell recipient in 2011.
Content marketing spend is now estimated at over $42 billion as measured annually by the CCC, in partnership with ContentWise. Whole Foods, Wells Fargo, Verizon, Harrah’s, Sherwin Williams, Kraft, Delta, Bloomingdale’s, Bravo, IKEA, Rubbermaid, Lowes, Mercedes-Benz and Four Seasons were among the companies receiving Pearl Awards from the 638 entries, in both B2C and B2B categories.
“From travel to technology, retail, consumer packaged goods, health care and more, every industry has embraced content marketing as a strategy that is cost effective and impacts targeted audiences,” said Lori Rosen, Executive Director, CCC. “That is why marketers of all sizes are leveraging the storytelling concept. It works and we witness the best collection of custom media through the Pearls.”
Entries for awards are to be postmarked by Monday, September 10, 2012. The Pearl Awards will be presented at an awards ceremony on Monday, November 5, 2012 on Broadway at the Liberty Theatre, 234 W. 42nd Street, New York City.
About the CCC
The Custom Content Council (CCC) is the leading professional organization for the branded content industry in North America, with a special focus on promoting the growth and vitality of this dynamic marketing discipline. We define custom publishing as marrying the marketing ambitions of a company with the information needs of its target audience. This occurs through the delivery of editorial content – via print, Internet, and other media – so intrinsically valuable that it moves the recipient’s behavior in a desired direction.