Customized for Quality
McMurry Publishing is tailoring its workflow for CTP production of
finely crafted syndicated magazines and custom publications
While McMurry Publishing displays remarkable flexibility and resiliency when taking on new projects—and as it adapts its production workflow accordingly—the Phoenix-based custom publisher is constant and uncompromising with regard to its quality standards.
"Quality is one of our hallmarks," emphasizes Preston V. McMurry Jr., the company's president and chairman. "The people at McMurry will never hear me say that we're spending too much; however, they have heard me say that (something we're working on) looks like crap and that I won't attach my name to it."
The seeds of Preston McMurry's passion for publishing took root in 1985 when he created Vim & Vigor magazine as a marketing vehicle for his then-employer, a multi-hospital healthcare system. McMurry later purchased the title from the hospital group and launched his own company, McMurry Publishing, which has grown from a four-person operation with a single title into a $27 million custom publishing business with a full-time staff of 83.
While Vim & Vigor remains its flagship title, McMurry Publishing now produces 21 quarterly titles with a combined annual circulation of nearly 30 million copies. The firm's more than 300 clients represent a variety of industries such as healthcare, banking and finance, education and gaming. Company holdings also include an ad agency, McMurry Ad Group, which has its own staff and clients, and accounts for approximately 20 percent of the business' total revenue.
McMurry Publishing produces several types of publications, including syndicated magazines owned by the publisher. An example is Vim & Vigor, with issues comprising 72 pages, 20 of which are unique in content for each of the title's 28 markets. The company also offers single-sponsor custom publications—including Future and Scottsdale Citizen—to clients, which then retain ownership of the titles. Single-sponsored titles may also be syndicated, such as in the case of Balance, produced for Baylor Health Care System and syndicated to area hospitals. At press time, the company had just launched its first non-quarterly, a 24x, McMurry-sponsored publication management newsletter for the custom publication business.