Source Interlink Media Acquires Cutting-Edge Digital Marketing Studio, Mind Over Eye
“The merger of Mind Over Eye into Source Interlink Media will be a catalyst to significantly grow the extraordinary abilities of both our platform and our creative team,” said Mind Over Eye CEO, Jack Wignot. “We are very excited about pairing with a leading media company who can offer our services to its many significant advertising clients and believe that this combination will position the company for continued growth in emerging digital media platforms.”
“Increasingly, our clients are not only seeking unique marketing ideas, but also ways to differentiate the look and feel of messaging delivered to our enthusiast audience across multiple platforms,” said Brad Gerber, EVP Sales and Chief Marketing Officer of Source Interlink Media. “With the Mind Over Eye acquisition, we have even greater resources to deliver unique marketing opportunities that are engaging, measurable, and efficient while helping partners and clients connect to our total audience of over 100 million monthly.”
About Source Interlink Media, LLC
Source Interlink Media, LLC, a subsidiary of Source Interlink Companies, Inc. is the premier source of special interest media in the United States. With more than 70 targeted publications, 90 web sites, 800 branded products, 65+events, and TV and radio programs, SIM is the largest provider of content to enthusiast communities interested in automotive, action sports, marine and other niche activities. The division’s strategy is to wholly focus on targeted audiences by leveraging and expanding upon its core market-leading brands through a multiplatform media approach.