Cygnus Business Media to Offer ROI-based Buying Platform
Cygnus Business Media has partnered with ID Media, a direct and digital media services company, to offer what the companies are calling the first-ever ROI-focused buying platform to reach small business owners. The program grants advertisers access to 67 trade publications across 15 markets and enables them to reach a larger number of readers via a number of smaller magazines with one ad buy.
Advertisers’ fees will be determined as the campaign’s effectiveness is measured over time.
“This promises to be a great way to target small business decision makers within the context of their work, while also keeping a close eye on performance,” says Josh Martin, director of emerging media for ID Media.
Cygnus is the first business-to-business publisher to offer advertisers such a program. “We are delighted to launch this new buying platform with ID Media, a true innovator in the ROI media space,” says Scott Roulet, vice president of business development for Cygnus. “We came to ID Media not only because their client roster is made up of the world’s leading advertisers, but because they have a history of innovation in media.”