Cygnus Business Media Partners With DirectoryM to Expand Editorial Content’s Reach
Cygnus Business Media, an international business-to-business media company, announced this week a partnership with DirectoryM to provide more than 2,500 articles into its Content Publishing Engine. The search directory, located at Articles.DirectoryM.com, is integrated into more than 200 local media sites. With the partnership, Cygnus Business Media significantly expands the reach of its content—it will now be able to be accessed through a search of local directories using keywords or by searching by category.
DirectoryM, based in Cambridge, Mass., reaches more than 5 million unique visitors each month through its local advertising platforms and connects them with small to mid-size businesses throughout the country.
“Deploying our content through targeted search platforms provides local b-to-b buyers industry expertise when evaluating purchasing decisions,” says Cygnus Business Media Co-CEO Carr Davis. “Contextual marketing is effective and serves our mission to be the best in business-to-business media via the Web, in print, through custom marketing and through trade shows.”
A search of Cygnus Business Media content will not only return the content itself, but also local business contacts that carry a brand or product mentioned in the article as well.
“These are challenging times for all publishers as they seek to locate unique syndication and boost revenue,” says Panos Bethanis, CEO of DirectoryM. “We provide a platform that builds a unique audience and defends revenue while expanding a brand’s reach. Our publisher partners are extremely pleased with our model.”