DAM Simple Imaging
ONE IMAGE, MANY FORMATS
One solution gaining favor among corporate publishers and ad agencies is Xinet's FullPress and WebNative product duo. These tools allow companies to specify and lock-in digital images, then automatically repurpose these graphic assets on the fly, through a variety of media channels.
This can save publishers, advertisers, and corporations time and money, Xinet officials say. "The demand for on-the-fly image repurposing and delivery is growing as rapidly as deployment time is shrinking, says Scott Seebass, CEO of Xinet Inc., in Berkeley, Calif. "Those who don't have this capability risk losing their edge to competitors who can respond more quickly."
A prepress server package, FullPress provides client/server file sharing, print spooling with OPI support, PDF generation, and other prepress workflow tools.
Xinet's WebNative is the company's digital asset management solution. It extends Xinet's FullPress local workflow into a wide-area workflow, using a standard Internet connection. Also available is Xinet's WebNative Venture, which adds an enterprise SQL database.
When FullPress and WebNative are used together, publishers can easily repurpose a single master image into different file formats for a variety of media channels. Users first define and store corporate-approved conversion parameters for future graphics repurposing.
Then anyone in need of art can simply drop images into an online "basket", select a conversion profile, and download the resulting repurposed images. Images can be transferred securely over the public Internet or private intranet. They arrive in the appropriate colorspace, image format, and resolution for the targeted output media.
"We store one approved master image from a client," says Dan DeBartolo, VP of marketing services at Ryan Partnership, a $100 million advertising agency headquartered in Wilton, Conn., with nine U.S. offices. "We can pull that image out as an EPS, a JPEG, a TIFF, depending on the project requirements. It's just one original image that we have to manage."