DAM Simple Imaging
"We're saving hundreds of hours a year," says Greg Weaver, CompUSA's advertising systems administrator. "The dollar savings are significant. Selecting the right image for an advertisement used to involve someone finding literally all the available images of a product, and then e-mailing JPEGs to the appropriate parties until the correct image was approved. We were getting overwhelmed by the amount of work and sheer manpower it required."
The company had a choice: figure out a way to streamline the workflow, or risk hitting the breaking point. After an 11-month evaluation that ultimately involved five competing workflow and DAM solutions, CompUSA chose Xinet's FullPress and WebNative.
Now the company's images are automatically repurposed. Designers can do in seconds what used to take minutes or even hours. "Now designers can focus on their work, and prepress can concentrate on production instead, of spending time duplicating images in different file formats," Weaver says.
When the merchandising department needs an image, they simply look it up and retrieve it using WebNative. This makes for truly streamlined image management workflow.
"A lot of branding control is based on workflow," Weaver says. "Having a system like [Xinet's], where your workflow is more efficient and everyone has more time, helps bring control of branding back into the department."
Direct marketing agency Brann Worldwide is using automated image repurposing two ways. They're giving senior managers and 15 offices worldwide browser-based access to image libraries. And they're giving their Web developers the flexibility to grab and reuse any image in any format they need.
Brann's senior managers constantly need images for PowerPoint presentations. Likewise, the firm's programmers regularly request long lists of files for use on Web development projects.
"That took us away from the billing we wanted to do," says Kenny Kirsch, VP and director of graphic services and technologies at Brann Worldwide, in Wilton, Conn. "It took us forever, and killed studio hours, because the artists had to manually prepare the art for the executives and [Web developers]."