DAM Simple Imaging
Now the executives and programmers can manage the images themselves. "They get the logo or the physical piece, get a JPEG of it, crop it, and do whatever they want with it." Kirsch says. "Custom image repurposing is a phenomenal asset, because it takes the grunt work out of repurposing imagery and asset duplicating."
Brann is owned by Havas Advertising, the world's fifth largest advertising agency. Clients include IBM, Peugeot, and Guinness.
In a deadline-driven business where every minute counts, automated image repurposing gives publishers, advertising agencies, and in-house corporate graphics departments a true creative edge.
Ariel Jacobs is a freelance writer based in Philadelphia.