Dan Schaible Joins Moreover Technologies To Head Up New Publishing Division
(Press Release) Reston, VA, June 07, 2011—Dan Schaible, 27-year major media company veteran, has been named Senior Vice President-Publishing of Moreover Technologies, a content aggregation and media monitoring firm. As leader of a newly-created publishing division, he will focus on helping publishers use technology to drive revenue in today's digital information environment.
Working with him will be new team member Magali Rolandez, Director-Publishing Services, based in Moreover's London office. A French-English bilingual electronic publishing professional with content licensing expertise, Rolandez also has extensive experience working with publishers.
Schaible noted, "Consumers, from enterprises down to individuals, no longer want to peruse an entire publication for relevant information. They're looking for a free article summary digestible in less than thirty seconds, and will pay for articles they deem worthwhile. Publishers willing to meet that consumer demand can open up major new revenue streams."
Schaible pointed out that joining Moreover Technologies from BurrellesLuce, where he will continue to handle relationships with content providers through a services agreement with Moreover, "gives me the ability to put into action something I've been talking about for two years, monetizing content on all types of delivery channels. Moreover already is aggregating and tagging content, and enriching metadata. So, they can track, or fingerprint, content and know when it's used. The missing link is publishers making money on it every time it's retrieved."
In making the announcement, Moreover President Paul Farrell emphasized that, "Dan is an instrumental bridge between the old publishing model and the new platform where copyright and payment reside with each piece of content. His knowledge of the licensing and revenue growth opportunities for publishers, coupled with our existing technologies for tracking and tagging, make this a powerful match."
Schaible added, "Everybody wins. Content publishers will know where their content is being accessed and maintain copyright protection, while getting paid for it. Business consumers win because they can preview content for free, then get the entire article on demand at a reasonable price."