Data, Insight & Revenue Summit Will Explore How Data Is Powering Publishing
Data has become central to the success of the modern publishing company. Not only are data insights crucial for providing advertisers access to valuable, targeted audiences, but they are also critical to publishers’ business strategies, decision making, and product development. And never before have publishers had at their fingertips better tools for managing, manipulating, and monetizing audience data.
Now it’s time for publishers to take data to the next level. On June 21st in New York City, Publishing Executive will host Publishing Executive Live: Data, Insight & Revenue Summit. The event will feature leaders from ALM Media, IDG Enterprise, and more to discuss how they are utilizing data insights to drive greater revenue within their businesses. Panelists will dive into how data is driving a cultural shift within their organizations and how data has become the foundation of new and lucrative products.
The Data, Insight & Revenue Summit is free to attend for executives who work at publishing and media companies. To learn more about the summit and to register, visit the event page here. Any industry vendors or suppliers interested in attending should contact publisher Matt Steinmetz at firstname.lastname@example.org to learn more about sponsorship opportunities.
See descriptions of two highlighted sessions below.
Making Data Part of Your Culture
How are publishers actually using data? This panel will investigate what publishers are doing to incorporate data into their organizations and strategies. How is leadership creating a mindshift around data and empowering individuals to harness the power of data? Who is using data and what kind of new collaborations are required between content, audience development, digital, marketing as a result of the ubiquity of data. What kind of skills and talent are publishers seeking to increase their data IQ? How are publishers using data in their sales pitches?
Harnessing Data to Develop New Products & Increase Revenue Streams
Publishers have gotten much more sophisticated in capturing and managing audience data. This panel will reveal how industry leading companies are taking the mounds of data and using it to better understand, grow, and monetize their audiences. Speakers will discuss specific cases of how they’ve used data insights to develop new, profitable products and services.
Denis Wilson is the content director for Target Marketing, Publishing Executive, and Book Business, as well as the FUSE Media and BRAND United summits. In this role, he analyzes and reports on the fundamental changes affecting the media and marketing industries and aims to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.