David Carey Echoes William Randolph Hearst in New Year's Note to Staff
In an annual New Year's note to his staff Hearst president David Carey looks back on the company's history and how its philosophy to take big risks on new and innovative ideas still informs its strategy today. Borrowing the phrase "alarmingly enterprising" from Hearst founder William Randolph Hearst, Carey describes the ventures that have paid off for the publisher in 2014. Highlights include new print launches -- Dr. Oz The Good Life, Trending NY, and the relaunched Town & Country Travel -- and a revitalized digital strategy which has doubled U.S. monthly unique visitors to 112 million and increased Hearst's social media followers by 90% to 63 million.
You can read Carey's complete letter below.
In a few hours, I will head to Times Square, where the Cosmopolitan U.S. team has taken over the "Crossroads of the World" to kick off its 50th anniversary as the famous ball drops at midnight. I'm thrilled that Hearst will be at the center of this celebration, with millions of people surrounded by Cosmopolitan branding.
Looking back, 2014 was a real roller coaster of a year for the media business. Here at Hearst Magazines, we experienced a mix of both growth and turbulence. Thankfully, the unique Hearst culture -- innovative, collaborative and open to rethinking long-standing practices as the industry evolves -- proved critical to our success, as we posted the best performance in the industry. You should be very proud of your role in this accomplishment.
The story of Cosmopolitan offers many lessons. In 1962, Helen Gurley Brown wrote Sex and the Single Girl and her message of empowerment became a rallying cry for tens of millions of young women. Helen soon came to Hearst to pitch a new magazine she called Femme, but instead she was offered the opportunity to transform Cosmopolitan, then a sleepy women's magazine, to fit her vision. The rest is history: From the first issue it was a sensation, striking a chord with American women, and its success helped fuel Hearst Corporation's subsequent growth.