DDAP's New York State of Mind
When tragedy clouded the skies of New York City on September 11, all Americans shared in the pain—especially those in the close-knit advertising and publication community for whom many of its members reside and toil at their trades. It didn't take long for this community to band together in an effort to help with the healing.
The DDAP (Digital Distribution of Advertising for Publications) association comprises representatives from many walks of the print community, including advertising and publishing executives, publication printers, prepress bureaus, software developers and equipment manufacturers. Each year, the association members gather at a conference to discuss issues affecting production and manufacturing of digital advertising in international magazines. The group's mission is to promote the "Universal Exchange of Digital Advertising through Open Process Integration and Accredited Standards."
This year marks the 10th anniversary of the DDAP conference, and although originally scheduled for New Orleans in February, the organization announced that it would move it to a new venue—the Essex House on Central Park South in New York City (Feb. 27 to March 2).
"First and foremost, this decision was made in support of the ongoing recovery effort in New York City," explains Tanya Goetz, quality and technology manager for U.S. News & World Reports. Goetz is the 2002 DDAP co-chair for the conference, "A New Decade, A New Digital Vision."
"We also listened to our constituents and needed to respond to the travel restrictions they are currently facing," Goetz adds. Moving the DDAP 2002 Annual Conference was the best solution given the concentration of publishing, ad agencies, prepress and printing companies in the New York area."
A New Decade, A New Digital Vision
DDAP's conferences are well known in the industry as being informative, chock full of dialog, essential networking opportunities, and yes, plenty of fun, too. The 2002 event promises to continue in this tradition with intensive discussions on the integration of PDF/X into workflow and digital ad repurposing for a variety of media.