DDAP's New York State of Mind
When tragedy clouded the skies of New York City on September 11, all Americans shared in the pain—especially those in the close-knit advertising and publication community for whom many of its members reside and toil at their trades. It didn't take long for this community to band together in an effort to help with the healing.
The DDAP (Digital Distribution of Advertising for Publications) association comprises representatives from many walks of the print community, including advertising and publishing executives, publication printers, prepress bureaus, software developers and equipment manufacturers. Each year, the association members gather at a conference to discuss issues affecting production and manufacturing of digital advertising in international magazines. The group's mission is to promote the "Universal Exchange of Digital Advertising through Open Process Integration and Accredited Standards."
This year marks the 10th anniversary of the DDAP conference, and although originally scheduled for New Orleans in February, the organization announced that it would move it to a new venue—the Essex House on Central Park South in New York City (Feb. 27 to March 2).
"First and foremost, this decision was made in support of the ongoing recovery effort in New York City," explains Tanya Goetz, quality and technology manager for U.S. News & World Reports. Goetz is the 2002 DDAP co-chair for the conference, "A New Decade, A New Digital Vision."
"We also listened to our constituents and needed to respond to the travel restrictions they are currently facing," Goetz adds. Moving the DDAP 2002 Annual Conference was the best solution given the concentration of publishing, ad agencies, prepress and printing companies in the New York area."
A New Decade, A New Digital Vision
DDAP's conferences are well known in the industry as being informative, chock full of dialog, essential networking opportunities, and yes, plenty of fun, too. The 2002 event promises to continue in this tradition with intensive discussions on the integration of PDF/X into workflow and digital ad repurposing for a variety of media.
Goetz's co-chair, Nubar Nakashian, executive vice president of Quality House of Graphics, remarks, "The DDAP conference offers a unique learning environment with excellent networking opportunities so conference attendees will come away with a lot more 'know how.'"
The DDAP has never been one to host a conference based on lectures. This group believes strongly in the hands-on approach. In addition to structuring its sessions to encourage dialog and audience participation, the event also boasts an interactive arena with workstations to test drive new equipment, software and workflow strategies.
Big names, big messages
Three keynote speakers on the billing for the conference, including Nina Link, president and CEO of Magazine Publishers of America; Michael Rogers, The Washington Post Company's new media guru; and Grant Miller, R.R. Donnelley & Sons' vice president of technology. After a somewhat dismal year in revenues for the majority of consumer and trade publications, the DDAP audience will have much to learn from the experiences of these three notable presenters.
For the advertising and communications industries, it's just as important to reflect back on recent years as it is to look ahead to the year to come. "In celebrating the end of our first decade, we are planning a dynamic program that will not only give credence to the milestones we have achieved, but more importantly open up pathways to a whole new digital vision," explains Alan Darling, DDAP chair and COO/CTO of Quality House of Graphics.
"During DDAP's first 10 years, we successfully championed open process integration and accredited standards for the print industry; we now have the opportunity to take a leadership role in the development of a whole new digital vision of publishing," Darling adds. "In the great words of Winston Churchill, 'This is the not the end. It is not even the beginning of the end. But it is, perhaps the end of the beginning.' These words truly reflect the unique and challenging times we live in."
The advertising and publication markets, were among the print segments hardest hit by the roller-coaster economy, ballooning unemployment rates and terrorist activities of 2001. But 2002 is a new year, and now, more than ever, for industries to survive, it's vital that they exercise their rights to assemble. The DDAP recognizes that it's important to gather its members to continue with the business at hand—to resolve technological issues and create new processes that make for better brands and products.
DDAP plans to host its 2003 conference in New Orleans, but for 2002, it plans to bring it to the mecca of U.S. advertising and publishing—the Big Apple.
For more information about the DDAP or the 2002 Conference, "A New Decade, A New Digital Vision," visit www.ddap.org.
-Gretchen A. Kirby