Defending Your Brand and Property Online
While getting such a user suspended is relatively easy, undoing the damage they've done, or collecting reparation for it, can be impossible due to the lack of firm legal precedent in such cases.
Miller pointed to a recent study concluding that the vast majority of Twitter's traffic is "pointless babble," which, she said, "helps defend against defamation suits" because it makes it easier to argue the statements were not damaging.
Both lawyers advised companies that the best way to defend themselves on social networks was to claim their brands. Even if you're not going to be active on them, Donoghue said it was important to claim your identity and your space on these increasingly influential outlets.