Press Release: Delish Relaunches With New Look, New Attitude, New Editorial Team, And Its Own Test Kitchen
NEW YORK, MARCH 31, 2015 - Hearst Magazines Digital Media (HMDM) today reintroduces Delish.com, with a sleek responsive design and fresh editorial point-of-view under new site director Joanna Saltz, who joins from Food Network Magazine. The new Delish features content crafted by a team of food writers sharing what they're eating, making and testing in the Delish test kitchen, with original photography and videos, as well as stories on food and entertaining trends and ideas curated from other Hearst magazines. Everything on the site is created for the home cook - nothing too fancy or complicated, just great recipes that are as fun to cook as they are to eat.
Delish is the 16th HMDM site to relaunch on Hearst's universal publishing platform in less than a year. The new framework supports better digital storytelling, a beautiful experience on mobile, native integration for marketers, and an innovative content personalization engine that delivers a tailored and intuitive feed to readers.
Saltz served as executive editor of Food Network Magazine since 2012, and was at Seventeen in the same capacity for eight years before that. "Everyone knows that cooking is so much more fun with a friend, and that's the point of the new Delish," Saltz said. "We want readers to come hang out with us as we make amazing food, make a mess, and make mistakes. We're not food snobs, and most of us are not professionally trained. We're just real people who have real lives and who love to cook. So while we fully intend to make the most delicious stuff ever, there's also a good chance we might set the kitchen on fire. But you'll get to see that, too. Hopefully we'll all learn something along the way."
"The kitchen is almost the only room we need these days," said Kate Lewis, vice president of content operations and editorial director, Hearst Magazines Digital Media. "Whether you're trying to figure out what to feed your kids with whatever's in the pantry or hosting a relaxed dinner party for friends, Delish is for anyone who wants to have fun making and eating food - like the insanely delicious chocolate chip cookies stuffed with brownie mix we were testing last week (try it, you will not regret one bite)."